The Importance Of YouTube For Local SEO

Google and other search engines utilize various criteria for their search engine rankings. One of the biggest contributors to determining the overall rankings in the search engines that has emerged in recent years has been YouTube. YouTube has become one of the most critical aspects of the ranking determination largely because Google owns it and because of the popularity of video in today’s society. For this very reason, developing a YouTube optimization strategy is one of the most important things that you can do to optimize your SEO efforts. In this article, we will be going over some of the reasons why YouTube is so important and how to dominate at it.

youtube and seo

Reasons Why YouTube Is Important: 

1. Visitors/Users. 

The fact is, YouTube is a growing medium with over 1 billion unique visits to the site each month.  It is the number 2 most visited website in the world behind Google. The amount of video watched on YouTube each month is over 6 billion hours, which is 50% more than the previous year. Clearly, this is a growing platform, and it is quickly becoming one of the most profitable. Therefore, Google recognizes this, and they want to not only promote the use of it, but also provide the most relevant content to their users.

2. YouTube Is Owned By Google

Because YouTube happens to be owned by the largest search engine in the world, it would only make sense that they support their business efforts by promoting and weighing YouTube into their algorithms. This is only going to help them generate even more advertising revenue from YouTube by directing Google searches to videos on their platform.

How To Dominate YouTube Optimization: 

1. Link To Your Business Within The Description.

One of the first things that you are going to want to do is make sure that you are accurately linking to your business within the description. You will want to include a link to your business website at the beginning of the description box. While these links are automatically non followed by YouTube, it will help your overall rankings. For an example of the correct way to do this, take a look at SEO Dublin to follow step by step.

2. Utilize The Description Field For Keywords.

Another thing that you are going to want to do is make sure that you are making use of the description field. You want to include all of the relevant information about your business or website. For instance, you may want to include your address, city location, phone number, and also include information about what your video is about. This way, you can hit some of the target keywords to get your videos ranking well.

3. Geotag Your Video. 

Another important thing that you are going to want to do is ‘geotag’ your video. You want to do this is to associate the video with your business location. Google loves this because they want their users to get the most relevant information which includes finding the right local businesses.

By following the tips above, you should be able to completely dominate the local SEO market regarding YouTube optimization.

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