Like it or not, search engine optimization (SEO) is going to be a crucial part of any business’s future. Buyers are looking online over half the time to make a decision now, and that number is only going to increase as the younger generation grows and every future generation grows up with computers and the Internet. This means that any business that doesn’t get a website and get it ranked is going to struggle mightily. Eventually, succeeding without an online presence could be nearly impossible.
So how do you make sure your website is fully optimised to give you the best possible rankings in the search engines?
There are over 200 ranking factors that go into the formula Google and other search engines use to rank your website, and while not all of them are fully known, there are some factors that are clearly much more important than others. By focusing on the most important few, in most cases, a small business will be able to dominate locally and possibly even regionally.
So what are the big ones?
There is nothing more important than producing high quality and original content. The best long term strategy for any SEO work is making sure what you provide the best information in your field. Google wants to match the best information and best pages with each search – if you’re head and shoulders over the competition when it comes to content, then you are providing what Google wants to be able to provide to everyone.
Google’s definition of high quality includes:
– Original content that is not copied or pasted from other sources
– Longer is better (preferably 2,000+ words when possible)
– Well-written prose style that is easy to read and understand
– Content that answers the likely questions someone searching for that keyword is looking for
Professionally written quality makes a huge difference in ranking.
#2: Don’t Over Optimise
Many so-called SEO professionals talk about having 3% keyword density, but that’s honestly too much in most cases. The number of times a keyword is repeated doesn’t matter nearly as much as it used to. In fact, using the same phrase or similar phrases too many times will have the opposite effect and hurt you.
Look at using the main keyword for each page 3-5 times max, and any supporting keywords shouldn’t be used more than twice. This allows you to stay reader friendly with the content and get Google’s stamp of approval.
#3: Check Those Tags
While meta tags don’t matter nearly as much as they used to, having title tags and alt tags for your pictures still matters a lot. Remember that while it is good to have some keywords in the title tags or the alt tags, those do count in the overall “optimize totals” of keywords on a page. The only thing to know about meta tags is that they need to be different on each page and should be 114 characters or less.
#4: Proper URL Structure
The best URLs are very simple and have the keywords in them. In other words, it is something like: http://yourwebsitename.com/top-10-SEO-strategies. You don’t want dates, numbers, or random other things. This breakdown gets you the most SEO bang for you buck without any fear of penalties.
Follow these four on page optimization tips and your content is sure to thrive online and help get you those search engine rankings you deserve!