The Benefits of Video Marketing

They say a picture can speak a thousand words, but a video can say more. The importance of videos in marketing cannot be underrated. Website users in most cases recall what they watched and not what they read. Videos are striking and call for more actions like searching for more information on the website. The following are five reasons why you need to implement video marketing for SEO purposes.

Boost Your Brand

A well-designed video can significantly boost the awareness of your brand in addition to the overall success of the website. Videos create attention more than pictures or audios. For this reason, you need to make use of videos on your websites to get more clicks than your competitors with plain texts. People prefer things that are more engaging like videos and even the busy customers find it easy to consume content through videos and not in text articles. 

By using both pictures and sound, videos provide a clear way of showcasing a product. The customer will be able to see and check on the descriptions of the product to know the exact thing that is being offered and make it easy to make orders. Text-based articles may not adequately capture a product or service features hence; video marketing is the most effective strategy.

Videos Retain Your Visitors Longer

Videos are also known to have a “sticky” effect on the website. They help the overall retention of time on the site. Depending on the video content, users will spend more time on the site, and this renders the site more relevant to the user’s query. Relevant sites are awarded more clout by Google and so the more the time users spend on your website, the higher the chances of it rising in rank. 

Video marketing has a role of offering a quick communication of useful information. It is through videos that consumers find an opportunity of sampling content after which they decide to read the lengthy articles. Videos with quality content and precise marketing goals will implore consumers to create back-links to the site. People wouldn’t like to share obvious information with their peers; so critically think of what consumers would love to hear and share. The effectiveness of videos also depends on the format applied. Complex videos will be difficult to understand, so simpler formats should be used and include animation, photo montages and making the videos short. Check out Goliath Marketing’s YouTube and Vimeo channel for an example of some great marketing videos.

Videos Can Help Rank Your Page

Using videos for marketing also increases the chances of a website being ranked on the first page. The presence of a video on the website is evidence that the content availed is of quality, and this is enough to signal the search engine on the rich media content of the site. Your website is then deemed relevant to search requests and then rises in rank because it has included a video which is one of the ranking factors.

In conclusion, video marketing is an efficient strategy for growth in accessibility and popularity. Customers prefer watching videos as opposed to reading texts; they also remember more of what they have watched and less of what they have read. These are the ideal components for achieving your marketing goals.

 

The Benefits Of User Reviews and Ratings in SEO

Did you know that your company’s online reputation plays a crucial role in the local organic search engine rankings? Apparently, a company that is listed in every major local business directory is likely to rank higher in search engine rankings. Online reviews highlight multiple benefits for your business than just look great on external sites.

Online customer reviews play a crucial role on the internet, and are thus indispensable for any business’s website. Good reviews are the most influential tools used in attracting both new as well as local business. Whenever a user searches for products and services on the web, the results are typically drawn from websites showcasing good reviews.

This article presents the importance of user reviews in SEO, and serves to educate every business owner that cares about growing his/her own business. Without further ado, let us take a quick look at the benefits of user reviews in search engine optimization:

Positive user reviews make your website more visible

Businesses that yearn for a prominent position in the local search engine results page require many user reviews. These reviews are also contributory when it comes to increasing the website’s click through rate along with the physical visits.

User reviews act as the social proof

User reviews are likewise authoritative considering the social proof that they provide other users across the web. Typically, online users want assurance and confirmation regarding the actions they are going to take on your website. This means that positive user reviews enhance the traffic and make your business prevail, specifically in a competitive business niche.

Good reviews come with more clicks

Many positive reviews mean that you are likely to get hoards of clicks once you’re ranked. For instance, say you are in search of a specific kind of eatery and you’re provided with three diverse options. The first option presents an average five star, the second has an average three while the third option has an average two stars. Which option would you opt for?

Of course, you’re likely to opt for the option that has an average five stars. This means that rankings are nice, and good rankings often come with qualified traffic that makes it even better.

Positive reviews increase local rankings in search engines

Hosts of positive reviews increase the business’s local rankings in various search engines For any specified search query, Google typically displays the “TOP THREE” most relevant results. Google utilizes user reviews and ratings to determine the most relevant businesses to display in the top three spots.

Online reviews and customer ratings are powerful tools used to attract new as well as local businesses. The websites that display good reviews and ratings, consequently, take the best organic search engine results. These results are used to serve clients searching for products and services online.

Customer reviews brings customer loyalty

It is always prudent to encourage positive customer reviews. Remember, customer engagement earns you not just loyalists, but also new businesses. Business owners are advised to make it easy for their customers to review them.

For instance, as a business owner, you may send receipt confirmations alongside thank you emails with a link to your landing page. A link that features your entire profiles makes it a lot easier for customers to review and rate your business accordingly.

How to Get Started?

Honestly speaking, SEO is not that easy to attain. Nevertheless, there are several things one can do to enhance the search rankings. To increase your website’s ranking in Google and other search engines, you are advised to focus on garnering more reviews that are positive. If you’re a resident in Garden Grove CA, you could get a Garden Grove SEO expert to assist in this venture.

This is a non-technical approach of moving your position in the search results, which is worth your time and effort. Remember, improving your visibility is a good business practice that brings absolute success for your investment.

Once your business’s positive reviews have increased and its position in Google and other search engines enhanced, you will be able to attract more and more people to your website. This, ultimately, improves your traffic and your mission will then be accomplished the right way.

It goes without a doubt that good reviews are instrumental for businesses that need to grab a prominent position in the local search engine results page, often abbreviated as SERP. For this reason, if you wish to boost your website’s click through rate and physical visits, it is about time you look for good reviews online. These reviews do more than just perfecting your online reputation.

Social Bookmarking Tips

Social bookmarking is a great tool for sharing and organizing personal links but is also a great way of increasing interest in your brand and traffic to your website. The following are the top five tips for getting the most out of social bookmarking for business.

social bookmarking

1.    Create Engaging Content

If you do not create interesting content, you will not get far with social bookmarking. Users on social bookmarking websites such as Reddit will only share links they find amusing, relevant, or useful. Consider maintaining a blog with on topic and currently trending posts. This is solid SEO advice that search engines are all about quality content for end users and is something you need to strive to provide always.

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2.    Choose The Proper Network

Social bookmarking works best only when you are posting links in the proper places. For instance, Reddit users tend to appreciate playful, interesting, and unserious links. If you are an engineering firm, perhaps Reddit is not your ideal platform. A key thing to keep in mind is that social bookmarking websites are not like search engines. They are comprised of users that have different interests. When choosing your social bookmarking sites, always keep the community in mind.

3.    Tag Effectively

The most important aspect of using social bookmarking is ensuring that you tag your content appropriately so that the right users see it. Every social bookmarking website has its unique way of tagging. For sites such as Delicious it is essential to understand this to ensure that your content reaches the right users. You need to understand the tags that receive the most exposure and the ones that are most relevant for your brand. YouTube is another site where you would want to use tags.

4.    Users Do Not Like Spam

Users are able to spot a bad marketing pitch from afar. If you choose to overload a social bookmarking website with low-quality links, your brand will suffer for it. For example, Reddit users are particularly wary of any direct marketing and are likely to down vote such links until they no longer appear on the website. For effective use of social bookmarking, create useful content that users feel compelled to share as opposed to obvious attempts at selling them something.

5.    Extend Your Reach With Paid Ads

Sometimes you need an extra push even when you have strong community interest and great content. Some social bookmarking websites offer paid advertising that promotes your links over unpaid content. For instance, StumbleUpon has its own advertising medium that helps to take some of the randomnesses out of the browsing experience and directs interested users to your content on a per-click basis. Social bookmarking is a good way of building up free, shared backlinks but paid links are great for broadening your marketing strategy.

Final Thoughts

Similar to utilizing business directors such as Yelp and Google + social bookmarking allows you to expand the reach of your brand. A Yelp page can help draw attention to your business locally and a Google + page helps to pinpoint the exact location of your business. To see an example of this visit Red Rain Seo Dublin. You will discover that if you have engaging and interesting content, you will not have to share the content yourself. Just like social media, user sharing drives social bookmarking websites. Therefore, you just might find your reach expanding organically as users continue to consume and share your links on your behalf. Click here for a list of the top 50 social bookmarking websites.

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The Importance Of YouTube For Local SEO

Google and other search engines utilize various criteria for their search engine rankings. One of the biggest contributors to determining the overall rankings in the search engines that has emerged in recent years has been YouTube. YouTube has become one of the most critical aspects of the ranking determination largely because Google owns it and because of the popularity of video in today’s society. For this very reason, developing a YouTube optimization strategy is one of the most important things that you can do to optimize your SEO efforts. In this article, we will be going over some of the reasons why YouTube is so important and how to dominate at it.

youtube and seo

Reasons Why YouTube Is Important: 

1. Visitors/Users. 

The fact is, YouTube is a growing medium with over 1 billion unique visits to the site each month.  It is the number 2 most visited website in the world behind Google. The amount of video watched on YouTube each month is over 6 billion hours, which is 50% more than the previous year. Clearly, this is a growing platform, and it is quickly becoming one of the most profitable. Therefore, Google recognizes this, and they want to not only promote the use of it, but also provide the most relevant content to their users.

2. YouTube Is Owned By Google

Because YouTube happens to be owned by the largest search engine in the world, it would only make sense that they support their business efforts by promoting and weighing YouTube into their algorithms. This is only going to help them generate even more advertising revenue from YouTube by directing Google searches to videos on their platform.

How To Dominate YouTube Optimization: 

1. Link To Your Business Within The Description.

One of the first things that you are going to want to do is make sure that you are accurately linking to your business within the description. You will want to include a link to your business website at the beginning of the description box. While these links are automatically non followed by YouTube, it will help your overall rankings. For an example of the correct way to do this, take a look at SEO Dublin to follow step by step.

2. Utilize The Description Field For Keywords.

Another thing that you are going to want to do is make sure that you are making use of the description field. You want to include all of the relevant information about your business or website. For instance, you may want to include your address, city location, phone number, and also include information about what your video is about. This way, you can hit some of the target keywords to get your videos ranking well.

3. Geotag Your Video. 

Another important thing that you are going to want to do is ‘geotag’ your video. You want to do this is to associate the video with your business location. Google loves this because they want their users to get the most relevant information which includes finding the right local businesses.

By following the tips above, you should be able to completely dominate the local SEO market regarding YouTube optimization.

Recent Changes In The Google Search Results Page

Google recently removed text ads from the right-hand side of search results. However, it is now possible for four ads to show right above the organic results even though on a small percentage of very commercially relevant queries may not.

google search results

In addition to the ads appearing below the results that remain unaffected by the changes, no more than seven text ads can be shown at any given time. This number is lower from the previous 11 when including the right-hand ones.

Google states that the updates are to improve the user experience on Google search and ensure that the experience is consistent across mobile, tablet, and desktop. Most of the searches on Google happen on mobile nowadays, which features no right-hand side ads.

Over time, Google realized that the right-hand side ads are less useful than it hoped. Users did not click on those ads as much as they did others and according to Google, when users fail to click it means that was not what they were looking for.

Google states that by showing fewer ads, the search experience matches how people engage with the search engine. Also, since ads above the results are usually more useful, Google is expanding them for highly commercial queries.

Google says that its experience on mobile coupled with extensive testing on desktop led to the conclusion that the changes will benefit its clients that increasingly conduct searches across devices. Also, testing has provided a lot of data about how the changes affect the performance of ads.

While advertisers and campaigns are different, the data reveals a few things.

What The Data Reveals

1.    On average, the change is neutral for small advertisers: Some people feared that the change would affect small advertisers. However, since the changes were rolled out, small advertisers on average have not witnessed major changes regarding clicks.

2.    The change is not disrupting the auction behavior: AdWords operates on an auction model, and the data reveals that no appreciable changes have happened to the costs per click on average.

No matter how the changes affect advertisers as a whole, the important thing is to understand how to coordinate campaigns better, which is a straightforward process that involves the following:

–    Monitoring your reporting

–    Keeping an eye on bids and budgets

–    Enabling all extensions that make sense for you

–    Continuing the focus on the writing of good ads

–    Refining AdWords targeting in case increased competition becomes an issue

Conclusion

It is worth taking a deep breath and accepting the fact that right-hand sides are no more. Google understands and appreciates that it can be a lot to keep up with the frequent changes it makes as the user behaviour and search evolves. However, the changes need not make things hard for advertisers.

Once advertisers segment their reports and see how traffic has changed for them, the few straightforward actions that are described in this article ought to keep them on the right track.

Optimise Your Website for SEO

Like it or not, search engine optimization (SEO) is going to be a crucial part of any business’s future. Buyers are looking online over half the time to make a decision now, and that number is only going to increase as the younger generation grows and every future generation grows up with computers and the Internet. This means that any business that doesn’t get a website and get it ranked is going to struggle mightily. Eventually, succeeding without an online presence could be nearly impossible.

So how do you make sure your website is fully optimised to give you the best possible rankings in the search engines?

There are over 200 ranking factors that go into the formula Google and other search engines use to rank your website, and while not all of them are fully known, there are some factors that are clearly much more important than others. By focusing on the most important few, in most cases, a small business will be able to dominate locally and possibly even regionally.

professional seo consultant

So what are the big ones?

#1: High Quality Original Content

There is nothing more important than producing high quality and original content. The best long term strategy for any SEO work is making sure what you provide the best information in your field. Google wants to match the best information and best pages with each search – if you’re head and shoulders over the competition when it comes to content, then you are providing what Google wants to be able to provide to everyone.

Google’s definition of high quality includes:

– Original content that is not copied or pasted from other sources
– Longer is better (preferably 2,000+ words when possible)
– Well-written prose style that is easy to read and understand
– Content that answers the likely questions someone searching for that keyword is looking for

Professionally written quality makes a huge difference in ranking.

#2: Don’t Over Optimise

Many so-called SEO professionals talk about having 3% keyword density, but that’s honestly too much in most cases. The number of times a keyword is repeated doesn’t matter nearly as much as it used to. In fact, using the same phrase or similar phrases too many times will have the opposite effect and hurt you.

Look at using the main keyword for each page 3-5 times max, and any supporting keywords shouldn’t be used more than twice. This allows you to stay reader friendly with the content and get Google’s stamp of approval.

#3: Check Those Tags

While meta tags don’t matter nearly as much as they used to, having title tags and alt tags for your pictures still matters a lot. Remember that while it is good to have some keywords in the title tags or the alt tags, those do count in the overall “optimize totals” of keywords on a page. The only thing to know about meta tags is that they need to be different on each page and should be 114 characters or less.

#4: Proper URL Structure

The best URLs are very simple and have the keywords in them. In other words, it is something like: http://yourwebsitename.com/top-10-SEO-strategies. You don’t want dates, numbers, or random other things. This breakdown gets you the most SEO bang for you buck without any fear of penalties.

In Conclusion

Follow these four on page optimization tips and your content is sure to thrive online and help get you those search engine rankings you deserve!

Oh where, Oh where did Radtech go? Stay tuned…

If you’ve been wondering what happened to Radtech2012, wonder no more as we aim to be back up shortly. Our site has been down for a while due to unforeseen circumstances that we don’t want to bore you with. We do of course want to let you know that we are working towards having our site back up live on the Internet in the shortest timeframe possible. We just need to work out a few more of the complexities involved and then we’re good to go. In the meantime you may wish to bookmark this page to come back in a month or two to check our progress. We appreciate your patience.