Social Bookmarking Tips

Social bookmarking is a great tool for sharing and organizing personal links but is also a great way of increasing interest in your brand and traffic to your website. The following are the top five tips for getting the most out of social bookmarking for business.

social bookmarking

1.    Create Engaging Content

If you do not create interesting content, you will not get far with social bookmarking. Users on social bookmarking websites such as Reddit will only share links they find amusing, relevant, or useful. Consider maintaining a blog with on topic and currently trending posts. This is solid SEO advice that search engines are all about quality content for end users and is something you need to strive to provide always.

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2.    Choose The Proper Network

Social bookmarking works best only when you are posting links in the proper places. For instance, Reddit users tend to appreciate playful, interesting, and unserious links. If you are an engineering firm, perhaps Reddit is not your ideal platform. A key thing to keep in mind is that social bookmarking websites are not like search engines. They are comprised of users that have different interests. When choosing your social bookmarking sites, always keep the community in mind.

3.    Tag Effectively

The most important aspect of using social bookmarking is ensuring that you tag your content appropriately so that the right users see it. Every social bookmarking website has its unique way of tagging. For sites such as Delicious it is essential to understand this to ensure that your content reaches the right users. You need to understand the tags that receive the most exposure and the ones that are most relevant for your brand. YouTube is another site where you would want to use tags.

4.    Users Do Not Like Spam

Users are able to spot a bad marketing pitch from afar. If you choose to overload a social bookmarking website with low-quality links, your brand will suffer for it. For example, Reddit users are particularly wary of any direct marketing and are likely to down vote such links until they no longer appear on the website. For effective use of social bookmarking, create useful content that users feel compelled to share as opposed to obvious attempts at selling them something.

5.    Extend Your Reach With Paid Ads

Sometimes you need an extra push even when you have strong community interest and great content. Some social bookmarking websites offer paid advertising that promotes your links over unpaid content. For instance, StumbleUpon has its own advertising medium that helps to take some of the randomnesses out of the browsing experience and directs interested users to your content on a per-click basis. Social bookmarking is a good way of building up free, shared backlinks but paid links are great for broadening your marketing strategy.

Final Thoughts

Similar to utilizing business directors such as Yelp and Google + social bookmarking allows you to expand the reach of your brand. A Yelp page can help draw attention to your business locally and a Google + page helps to pinpoint the exact location of your business. To see an example of this visit Red Rain Seo Dublin. You will discover that if you have engaging and interesting content, you will not have to share the content yourself. Just like social media, user sharing drives social bookmarking websites. Therefore, you just might find your reach expanding organically as users continue to consume and share your links on your behalf. Click here for a list of the top 50 social bookmarking websites.

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The Importance Of YouTube For Local SEO

Google and other search engines utilize various criteria for their search engine rankings. One of the biggest contributors to determining the overall rankings in the search engines that has emerged in recent years has been YouTube. YouTube has become one of the most critical aspects of the ranking determination largely because Google owns it and because of the popularity of video in today’s society. For this very reason, developing a YouTube optimization strategy is one of the most important things that you can do to optimize your SEO efforts. In this article, we will be going over some of the reasons why YouTube is so important and how to dominate at it.

youtube and seo

Reasons Why YouTube Is Important: 

1. Visitors/Users. 

The fact is, YouTube is a growing medium with over 1 billion unique visits to the site each month.  It is the number 2 most visited website in the world behind Google. The amount of video watched on YouTube each month is over 6 billion hours, which is 50% more than the previous year. Clearly, this is a growing platform, and it is quickly becoming one of the most profitable. Therefore, Google recognizes this, and they want to not only promote the use of it, but also provide the most relevant content to their users.

2. YouTube Is Owned By Google

Because YouTube happens to be owned by the largest search engine in the world, it would only make sense that they support their business efforts by promoting and weighing YouTube into their algorithms. This is only going to help them generate even more advertising revenue from YouTube by directing Google searches to videos on their platform.

How To Dominate YouTube Optimization: 

1. Link To Your Business Within The Description.

One of the first things that you are going to want to do is make sure that you are accurately linking to your business within the description. You will want to include a link to your business website at the beginning of the description box. While these links are automatically non followed by YouTube, it will help your overall rankings. For an example of the correct way to do this, take a look at SEO Dublin to follow step by step.

2. Utilize The Description Field For Keywords.

Another thing that you are going to want to do is make sure that you are making use of the description field. You want to include all of the relevant information about your business or website. For instance, you may want to include your address, city location, phone number, and also include information about what your video is about. This way, you can hit some of the target keywords to get your videos ranking well.

3. Geotag Your Video. 

Another important thing that you are going to want to do is ‘geotag’ your video. You want to do this is to associate the video with your business location. Google loves this because they want their users to get the most relevant information which includes finding the right local businesses.

By following the tips above, you should be able to completely dominate the local SEO market regarding YouTube optimization.

Recent Changes In The Google Search Results Page

Google recently removed text ads from the right-hand side of search results. However, it is now possible for four ads to show right above the organic results even though on a small percentage of very commercially relevant queries may not.

google search results

In addition to the ads appearing below the results that remain unaffected by the changes, no more than seven text ads can be shown at any given time. This number is lower from the previous 11 when including the right-hand ones.

Google states that the updates are to improve the user experience on Google search and ensure that the experience is consistent across mobile, tablet, and desktop. Most of the searches on Google happen on mobile nowadays, which features no right-hand side ads.

Over time, Google realized that the right-hand side ads are less useful than it hoped. Users did not click on those ads as much as they did others and according to Google, when users fail to click it means that was not what they were looking for.

Google states that by showing fewer ads, the search experience matches how people engage with the search engine. Also, since ads above the results are usually more useful, Google is expanding them for highly commercial queries.

Google says that its experience on mobile coupled with extensive testing on desktop led to the conclusion that the changes will benefit its clients that increasingly conduct searches across devices. Also, testing has provided a lot of data about how the changes affect the performance of ads.

While advertisers and campaigns are different, the data reveals a few things.

What The Data Reveals

1.    On average, the change is neutral for small advertisers: Some people feared that the change would affect small advertisers. However, since the changes were rolled out, small advertisers on average have not witnessed major changes regarding clicks.

2.    The change is not disrupting the auction behavior: AdWords operates on an auction model, and the data reveals that no appreciable changes have happened to the costs per click on average.

No matter how the changes affect advertisers as a whole, the important thing is to understand how to coordinate campaigns better, which is a straightforward process that involves the following:

–    Monitoring your reporting

–    Keeping an eye on bids and budgets

–    Enabling all extensions that make sense for you

–    Continuing the focus on the writing of good ads

–    Refining AdWords targeting in case increased competition becomes an issue

Conclusion

It is worth taking a deep breath and accepting the fact that right-hand sides are no more. Google understands and appreciates that it can be a lot to keep up with the frequent changes it makes as the user behaviour and search evolves. However, the changes need not make things hard for advertisers.

Once advertisers segment their reports and see how traffic has changed for them, the few straightforward actions that are described in this article ought to keep them on the right track.

Optimise Your Website for SEO

Like it or not, search engine optimization (SEO) is going to be a crucial part of any business’s future. Buyers are looking online over half the time to make a decision now, and that number is only going to increase as the younger generation grows and every future generation grows up with computers and the Internet. This means that any business that doesn’t get a website and get it ranked is going to struggle mightily. Eventually, succeeding without an online presence could be nearly impossible.

So how do you make sure your website is fully optimised to give you the best possible rankings in the search engines?

There are over 200 ranking factors that go into the formula Google and other search engines use to rank your website, and while not all of them are fully known, there are some factors that are clearly much more important than others. By focusing on the most important few, in most cases, a small business will be able to dominate locally and possibly even regionally.

professional seo consultant

So what are the big ones?

#1: High Quality Original Content

There is nothing more important than producing high quality and original content. The best long term strategy for any SEO work is making sure what you provide the best information in your field. Google wants to match the best information and best pages with each search – if you’re head and shoulders over the competition when it comes to content, then you are providing what Google wants to be able to provide to everyone.

Google’s definition of high quality includes:

– Original content that is not copied or pasted from other sources
– Longer is better (preferably 2,000+ words when possible)
– Well-written prose style that is easy to read and understand
– Content that answers the likely questions someone searching for that keyword is looking for

Professionally written quality makes a huge difference in ranking.

#2: Don’t Over Optimise

Many so-called SEO professionals talk about having 3% keyword density, but that’s honestly too much in most cases. The number of times a keyword is repeated doesn’t matter nearly as much as it used to. In fact, using the same phrase or similar phrases too many times will have the opposite effect and hurt you.

Look at using the main keyword for each page 3-5 times max, and any supporting keywords shouldn’t be used more than twice. This allows you to stay reader friendly with the content and get Google’s stamp of approval.

#3: Check Those Tags

While meta tags don’t matter nearly as much as they used to, having title tags and alt tags for your pictures still matters a lot. Remember that while it is good to have some keywords in the title tags or the alt tags, those do count in the overall “optimize totals” of keywords on a page. The only thing to know about meta tags is that they need to be different on each page and should be 114 characters or less.

#4: Proper URL Structure

The best URLs are very simple and have the keywords in them. In other words, it is something like: http://yourwebsitename.com/top-10-SEO-strategies. You don’t want dates, numbers, or random other things. This breakdown gets you the most SEO bang for you buck without any fear of penalties.

In Conclusion

Follow these four on page optimization tips and your content is sure to thrive online and help get you those search engine rankings you deserve!

Oh where, Oh where did Radtech go? Stay tuned…

If you’ve been wondering what happened to Radtech2012, wonder no more as we aim to be back up shortly. Our site has been down for a while due to unforeseen circumstances that we don’t want to bore you with. We do of course want to let you know that we are working towards having our site back up live on the Internet in the shortest timeframe possible. We just need to work out a few more of the complexities involved and then we’re good to go. In the meantime you may wish to bookmark this page to come back in a month or two to check our progress. We appreciate your patience.